April 2009


I am completely in love with this color combination right now. Deep reds with pale pinks, is so completely gorgeous and just a little bit funky and unexpected:

Pink and Red Ranunculas Bouquet

Pink and Red Ranunculas Bouquet

And here:

Red and Pink Ranunculas

Red and Pink Ranunculas

We just have to keep working with all these beautiful spring flowers while they are still here!

Petalena

Advertisements

We are having the most gorgeous few days in Boston and it’s cause to celebrate! Today I put on one of my favorite spring dresses and met up with two of my friends to go to, guess what? “Art in Bloom” at the Museum of Fine Arts! On these days the flower ladies (young and old!) descend upon the MFA to ponder the connections between the floral arrangements and art work they are paired with.  Some designs are fantastic, some just a bit too foo-foo for me, but the day is a fun one if you love flowers and art!

ctr_image_7705Here are few pictures I took:

Floral Design in the Egyptian Collection at the MFA, Boston

Floral Design in the Egyptian Collection at the MFA, Boston

Floral Demonstration Class

Floral Demonstration Class

Close up of gorgeous burgundy cymbidium orchids and miniature artichokes

Close up of gorgeous burgundy cymbidium orchids and miniature artichokes

Two of my friends in front of a design by Ilex

Two of my friends in front of a design by Ilex

Petalena

Apryl and I did some simple but pretty arrangements for a friend’s birthday this weekend with pale pink tulips, cherry branches, and heather. The photos of finished pieces didn’t turn out well but I did like these two photos:

Preparing Flowers

Preparing Flowers

And of the cherry branches against my favorite painting:

Cherry blossom against one of my favorite paintings

Cherry blossom against one of my favorite paintings

Petalena

Apryl and I have been receiving a lot of compliments by our brides on the design proposals we do. So we started to think that this might be a blog-worthy topic!

What we like about doing a thorough design proposal is that it helps both us and the client. We really do believe each wedding is special and unique – so our design proposals reflect the necessary close-listening and thinking that needs to happen when meeting with each new client.

Apryl & me looking at design proposal

Apryl & me looking at design proposal. Photo by Channing Johnson.

We spend a lot of time on each proposal so it is more than just a price list – rather a more nuanced picture of the event and clients’ desires.  Once a contract is signed and we are working with a client, the design proposal becomes an important working tool for us as we work on a wedding.  In photo above, we’re actually reviewing our design proposal as we design, I promise, this wasn’t staged!

Our process for creating a good design proposal begins with translating our notes from our in-person conversations with the client(s) and distilling it into three key elements:

  • An itemized list of all the design elements (i.e. # of bouquets, bouts, corsages, table arrangements, etc.)
  • A narrative description of the designs
  • A mood board with examples of flowers, colors, textures, etc as inspiration

Below are images from one of our current working design proposals with each of these three elements:

Page 1: Itemized List of All Floral Designs

Page 1: Itemized List of All Floral Designs

Page 2 of a Design Proposal

Page 2: Narrative Description

Page 4: Mood Board

Page 3: Mood Board

Petalena

A Perfect Tulip

A Perfect Tulip

I love this photo Apryl snapped of an arrangement she did last weekend. When we talk about how our inspiration often comes from Dutch still life paintings – this is what I mean.  This is sort of larger-than-life lushness is what we love about flowers, their impossible beauty. Sigh…

Still Life, 1669 by Maria Oosterwijck, Cincinnati Art Museum.

Still Life, 1669 by Maria Oosterwijck, Cincinnati Art Museum.

Design by Petalena

Petalena gets a little bit of flower power in Stuff Boston Magazine in their Reside column this month. Remember our beautiful blue/purple anemones from last month? Well here they are in situ at the shoot:

Petalena bouquet in situ

Petalena bouquet in situ

It’s a little bit “Where’s Waldo?” in finding our bouquet, but I think the colors complement the bold space beautifully!

A link to the full article here:
http://stuffboston.com/good/archive/2009/04/03/local-cosmetics-maven-personalizes-a-condo-makeover.aspx

Design by Petalena

Apryl and I have been thinking about other ways beyond weddings and special events to bring beautiful flowers to people.  Since we’re a  design studio rather than a store, we don’t sell weekly bouquets to people – but we still understand the importance of having fresh flowers around on a daily basis, not just for the big events like weddings, birthdays and showers.

So, a few months ago we came up with the idea of offering floral design classes! Here are few photos from our first one:

Spring arrangement design for floral design class

Spring arrangement design for floral design class

Above is the arrangement Apryl designed for the class and taught everyone to do. It is filled with spring tulips, peachy-pink stock, and interesting foliage – it’s a fun exuberant arrangement of the season.

Our flower students arranging

Our flower students arranging

Finished design by one of our students

Finished design by one of our students

Apryl with her 'class'

Apryl with her 'class' (forgive the blurry photo!)

The class was held at a host’s home for her friends as a fun get together. We bring everything – the containers, flowers, and tools – and then show everyone how to arrange a bouquet (which they then get to take home and enjoy of course!). It’s a fun thing to do for any reason, but I think it would be really perfect for a wedding shower or birthday celebration!

Design by Petalena